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Grado en Bachelor of Arts in Leisure & Tourism Management

Carrera universitaria en Barcelona (Barcelona)

EU Business School

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Objetivos: Show an appreciation of contemporary global issues and how they relate to the tourism and leisure industry. Plan and execute research projects and effectively communicate results at whatever level is appropriate to the audience.

Requisitos: Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.

Información adicional

Duración: 3 años

Temario completo de este curso

FIRST SEMESTER

  • Foundations of Business Management
  • Marketing Management
  • Writing Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Seminars / Industrial Visits

SECOND SEMESTER
  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars / Industrial Visits

THIRD SEMESTER
  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • E-Business
  • Cross-Cultural Business Issues
  • The Business of Tourism
  • Seminars/Industrial Visits

FOURTH SEMESTER
  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Service Management
  • Event & Conference Management
  • Cultural Heritage
  • Seminars/Industrial Visits/Dissertation Seminar

FIFTH SEMESTER
  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management
  • Seminars/Industrial Visits/Dissertation Seminar

SIXTH SEMESTER
  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Tourism
  • International Operations Management
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management
  • Dissertation Seminar

 
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