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Curso de Cultural and Urban Trends in a Global Environment (Winter programme)

Curso en Barcelona (Barcelona)

CETT-UB

1.472 €

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Heritage is often defined as our roots, our collective memory. Heritage gives shape to the distinctive character of a country, nation, ethnic group and, finally, an individual. The process of globalization coupled with a strong consumer culture brings forth the reconsidering of socio-cultural values, making people strive to find their singularity and authenticity. In this context, the problem of the protection of heritage sites and their effective management takes on special attention. Tourism thus becomes one of the main facilitators and providers of cultural, natural and historical heritage. Nowadays, for successful management of museums, natural parks, heritage monuments and other tourism sites, the necessities of the visitors must be studied and analyzed before, during and after the visit. This program will provide essential insight into the general components and particular aspects of the design and management of tourism heritage sites.

Requisitos: Undergraduate Students, Graduate Students or Young Professionals Accreditation of Languages: Level of English - Intermediate (B1-B2)

A quién va dirigido: Undergraduate Student

Información adicional

Language: English Hours of Instruction 55, including lectures, professional activities.
Duración: 2 semanas

Temario completo de este curso

GLOBAL VALUES VERSUS LOCAL PATTERNS OF BEHAVIORObjectives:

  • Discover how cultural interaction affects local or global behavior.
  • Analyze globalization and its impact on the attractions' potential.
Contents:
  • Proper values and behavior of the guest society.
  • Characteristics and influence lines of the home societies.
  • Revising the distribution of different migrant communities.
  • The types of existing infrastructures and their relationship with cultural attractions.
  • Analysis of the resulting cultural trends.

CHANGING CONSUMER PATTERNS AFFECTING THE USE OF TIMEObjectives:
  • Identify revolutionary experiences aiming at maximizing leisure time and how this affects patterns of behavior.
Contents:
  • Distribution of time: work time, commitment time and leisure time.
  • Search for experiences in patterns transformation concerning the use of free time.
  • How immigrants influence local behavioral patterns.

TRAVEL AND MIGRATION: INCREASING AND UNSTOPPABLE INFLUENCESObjectives:
  • Analyze social as well as cultural flows and patterns of intercultural networks in existing urban areas.
Contents:
  • Travel and migration as a distinctive element of culture.
  • The historical migration path of cultures and its influence on globalization potential.
  • Projection on the urban network of different cultural trends in a global environment.
  • Nomads in a new era.

THE FUNCTIONS OF CULTURAL MEDIATIONObjectives:
  • Study and analyze the current functions of the market of cultural mediation and its mediators (actors).
Contents:
  • Pros and cons regarding the ethics of cultural mediation.
  • Decision makers in the mediation industry.
  • Cultural mediators as perfect intermediaries of cultural proposals.
  • Establishment and organization of relationships, the functions of mediators.

BARCELONA: EXPERIENCES OF A DESTINATION IN PERMANENT EVOLUTIONObjectives:
  • Analyze experiences and trends occurring within the urban context of the city of Barcelona.
Contents:
  • Barcelona as an example combining new urban and cultural trends in a global background.
  • Proposals for enhancing experience during free time.
  • Final destination of travel and migration.
  • Transit City.
  • Urban network in the context of the industry of cultural mediation.
Examples of professional visits:
  1. Official Tourism Office of Catalonia – Catalunya Experience
  2. Barcelona City Hall (Ajuntament de Barcelona)

 
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