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Curso relacionado
  •  DELENA DELENA
    PRECIO: 199 €
    CURSO:Distancia

    Objetivos: "Con este curso aprenderás sobre:Análisis y evaluación de competencias.Segmentación de mercados y posicionamiento.El comportamiento de compra de consumidor.El entorno de marketing." Requisitos: No tiene requisitos previos. A quié...

  

Curso de Marketing Of Services, Successful Sales Management

Curso en Barcelona (Barcelona)

CETT-UB

1.999 €

En estos momentos el curso no está disponibleTe ofrecemos otros cursos relacionados con tu búsqueda: Cursos de Marketing > Cursos de Técnicas de marketing.

Tourism is regarded as one of the key businesses for a vast majority of countries. Its role in the economy forces governments and especially businesses operating in tourism-related fields to continuously rethink their strategies to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance. Therefore subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and nowadays represent crucial operation units for enterprises in the tourism business. The program has the intention to successfully lead the participants through the different commercialization paths that are required by the current market situation. The instruments and methods to analyze and develop strategies stand in the center of the lectures so as to provide the necessary tools to adequately react to the need of every market.

Requisitos: Undergraduate Students, Graduate Students or Young Professionals Accreditation of Languages: Level of English - Intermediate (B1-B2)

A quién va dirigido: It is addressed to university and higher education students of tourism, hospitality, catering and other service oriented professions. Professionals in the tourism, hotel and catering sector and those active in related service companies

Información adicional

Language: English Hours of Instruction 75 (3 weeks option) / 90 (4 weeks option), including lectures, professional activities.

Deadline for Application: 31 May 2019 (10% Early Bird Discount for payments done before 15 May 2019)
Duración: 3 semanas

Temario completo de este curso

MARKETING OF SERVICES: FROM STRATEGY TO COMMERCIALIZATIONMARKETING OF SERVICES: FROM STRATEGY TO COMMERCIALIZATIONObjectives:

  • Contextualize the strategic plan of a company/a destination.
  • Acquire and deepening knowledge of distribution channels as part of the marketing mix with a focus on retail trade.
  • Understand the overall picture of the distribution, get to know the distribution channels, its characteristics and current trends; address implantation techniques of retail trade and the techniques of merchandising.
  • Present the Internet as a distinctive marketing tool to commercialize tourism businesses so as to maximize performance and profits of the hotels. Acquire the key functions to optimize results.
Contents:
  • Marketing of services.
  • Strategy, the main step.
  • International marketing.
  • Keys in commercialization strategies.
  • Commercialization channels.
  • Electronic distribution: strategic decisions regarding the choice of appropriate distribution channels.
  • Customer cycle.
STRATEGIES TO IMPROVE LOYALTY AND REVENUECOMMUNICATION STRATEGIES FOR ATTRACTING AND RETAINING CUSTOMERSObjectives:
  • Acquire different communication techniques in the tourism sector.
  • Practice communication techniques in the course by designing a communication plan.
Contents:
  • Branding.
  • The communication value.
  • Corporate communication.
  • Communication channels.
  • Reputation online: the role of communication channels influencing customer loyalty.
REVENUE MANAGEMENT: STRIVING FOR OPTIMAL REVENUESObjectives:
  • Introduce the participants to the bases and essentials of the RM techniques and train them in the development of reasoning on key functions (managing demand, price determination, and decision making related to marketing and sales).
Contents:
  • Introduction & Revenue Management basis.
  • Revenue Management indicators.
  • Forecasting and its importance in Revenue Management.
  • Capacity management.
  • Pricing.
Examples of in-company visits:
  1. FUTBOL CLUB BARCELONA SUBJECTS

 
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