Curso de Strategic Marketing in Gastronomy- Related Businesses

TYPES OF GASTRONOMY RELATED BUSINESSESObjectives:

• Get to know the basic business models in enterprises related with the gastronomy.
• Identify the trends in new models of gastronomy-related business.
• Compare and analyze the advantages and drawbacks of each model.

• Business models coexisting in the industry: from classical restaurant and catering companies to trendy snack bars.
• Entrepreneurship in catering and gastronomy-related business: exceptional examples of startups.

• Learn ways of using local products, dishes and drinks for destination marketing.
• Get to know the essentials of branding and positioning in gastronomy-related business.
• Discover the possibilities which open the use of the Internet and e-commerce.

• Food products for Destination Marketing.
• Branding & Positioning.
• Sales strategies in the gastronomy marketing.
• Gastronomy on-line: e-commerce and social networking.

• Acquire a general view of the Mediterranean gastronomy: regions and periods.
• Observe the evolution and emerging trends in the techniques of cooking and products' use.
• Identify the main characteristics of most representative products.

Contents:

• General overview of the Mediterranean regional cuisine.
• Main dishes and ways of cooking.
• Wine and Liquors.
• New trends in approaching the traditional cooking.

1. FREIXENET cava cellar
2. AVGVSTVS FORUM wine cellar
3. Penedès Region