Postgrado en Postgraduate in Design for Innovation Strategy

Postgrado en Barcelona (Barcelona)

Objetivos: The course aims to provide the knowledge for the understanding and use of design as a strategic tool to articulate and promote innovation. It seeks to train professionals to lead the management of complex processes of design and undertake new challenges, in order to exploit opportunities applying knowledge and methodologies to foster innovation: . Equip the participants with the set of skills to promote, develop and manage innovation through design, either on a project or within an organization. . Provide the knowledge and methodological tools to allow developing and managing innovative projects, from creating new products and services to create new business models or redefining processes, always from the perspective of “design thinking”. . Understanding the design methodologies and processes that allow bringing ideas into practice. From a critical approach, the course will provide the skills to be able to challenge the established procedures identify opportunities, implement innovative strategies through creativity and design, integrating all the knowledge involved in the innovation process.

A quién va dirigido: . Grade/degree in any Design discipline, engineers, architects, marketing, communication and businesses professionals. . Communication and marketing specialists, . Professionals dedicated to the world of business and strategic planning . Entrepreneurs and industrialists from different sectors seeking to question their own value creation processes and to find techniques and methodologies to rethink their approach to business . Other professionals with proven experience in the field of design, innovation or marketing