Grado en BA (Hons) en Business Design

BA (Hons) in Business Design is unique and highly innovative. It brings together design, business and technology to train the creative professionals of the future.

The first year focuses on the basics of design, business and technology. The students explore design at the graphical and product levels and as a key element in communication. They also look at the concept of “user-focused”.

In the area of business, they focus on how to find innovative solutions to complex challenges. They also learn about the evolution of new technologies, taking their first steps in user experience-based programming.

The second year looks in depth at the product research and prototyping stage and familiarises the students with the concepts of user experience and service design. In addition, the students focus on the idea generation and definition process, while closely examining the factors required for managing the legal, financial, branding and communication aspects of business, with an emphasis on the digital world. An initial approximation to frameworks such as the Lean Startup and agile management techniques complete their vision of innovation project management.

In the third year, the students work on exploring design at a more intangible level, such as defining strategies, prototyping services, analysing designs and, in the business and technology section, focusing on defining and implementing innovation processes. Lastly, they have to apply all the knowledge acquired to develop their final project with a real client, that combines a part of deep research with a practical development focused on solving the briefing. To prepare them to go out into the world of work, the students also touch on the topic of personal branding, in order to develop their own personal brand.