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Curso de Semester of Studies Hospitality Management

Curso en Barcelona (Barcelona)

CETT-UB

4.209 €

The increasing appearance of customized products and services forces companies to wonder how well they adapt to the needs of the different market segments. In a changing and more competitive environment, the study of consumers and in particular of their needs is a key factor for the conceptualization of successful products. The trend is present in the hospitality industry as well, and as a consequence, hotel companies need to continuously rethink their strategies, aiming towards a growing profit. Our highly specialized semester program will enable students to discover different aspects of day-to-day hospotality management and expand their knowledge of the Hospitality Industry and its current strategies.

Requisitos: Undergraduate Students Accreditation of languages: Level of English or Spanish (Intermediate-B2)

Información adicional

Duración: 6 meses

Temario completo de este curso

Modules:

- Accommodation Management
- Catering in Events Management
- Catering Management
- Customer Relationship Management and Public Relations
- e-Marketing in the Hospitality Industry
- Emergins Markets in Tourism and Keys to Competitive Success
- Fundamentals of Research in Tourism
- Gastronomy
- Hotel Organization
- International Hospitality Management
- Introduction to Tourism and Hospitality Management
- Leadership and Entrepreneurial Development in the Tourism Industry
- Organization and Human Resources Management in Tourism Companies
- Protocol and Events Management
- Real Estate Management in Tourism
- Sales Management in the Hospitality Industry
- Strategic Planning and Financial Management
- Web Design and Management in the Hospitality Industry

 
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