Curso de American Fashion System Program

"Temario

• Introduction to the American Fashion Industry
• Buying for American Department Stores
• Selling to American Department Stores
• Designing for The American Consumer
• Launching a Business/Brand in the US
• The American Consumer
• Culture Matters That Determine Success for Brands
• Global Brand Media Strategy
• Product Placement in American Publications
• Social Media StrategyEntrepreneurship & Strategy
• Advertising vs. Public Relations vs. Social Media
• Digital IQ Index: Luxury
• Product Development and Production Planning
• E-Commerce and Location
• Financial Planning in a Fashion Business

Qué aprendes

• American Fashion Industry
• Fashion industry
• Public Relations
• Brand strategy
• Advertising
• Social Media
• Brand's e-Commerce Experience
• Digital Strategy
• Retail Experience
• Fashion Merchandising

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