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Master in Marketing

Máster en Ginebra (Suiza)

EU Business School

más de 9000 €

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Objetivos: From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Requisitos: Admission Requirements:* 1 certified copy of bachelor's degree and transcripts Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale A satisfactory score on the GMAT or GRE An interview with the academic dean * Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis.

Información adicional

Duración: 1 años

Temario completo de este curso

TERM 1

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Becoming a Manager

TERM 2
  • Analytical Marketing
  • Strategic Marketing
  • Operational Marketing
  • Marketing Into Action
  • Authentic Leadership

TERM 3
  • Marketing Communications
  • International Marketing
  • Industrial Marketing
  • Digital Marketing
  • Effective Negotiation

Graduation Requirements
  • Business Plan

 
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